Favorite Brands

With an extensive history dating back to 1929, Freed of London is an iconic brand for handcrafted pointe shoes. The company originated in the UK and was founded by Frederick Freed, who started working from a basement in Covent Garden, the same location where the brand’s flagship store now stands.…

Deha is one of the first brands to bridge Ballet & Fashion, thanks to its recognizable but never overstated style. The excellent quality and wearable softness are steady ingredients for a very feminine fit. The collection is increasingly directed towards fashion activewear, to be comfortable before, during and after classes.…

Ainslie's Story AinslieWear founder Ainslie Cyopik was enamored with classical ballet from an early age. Prior to establishing AinslieWear Design, Ainslie danced professionally with National Ballet of Canada and Ballet British Columbia. Throughout her 15 year dance career, she often found the dancewear available didn’t quite fit right or meet…

Lulli Dancewear breaks new ground with cutting-edge creations, using only the finest fabrics to craft comfortable designs and meticulous patterns. All products are tested extensively by professional dancers, before taken into production. This leading quality brand in contemporary styles, has included its innovative expertise in each and every item, such…

Gaynor Minden is an authentic global ballet brand, established by the daughter of a ballet school founder. Famous for her innovative pointe shoes, it is the favourite brand of many prima ballerina’s! Gaynor Minden opened its doors in New York City in 1993, having outgrown its first home in John…

Grishko is a leading historic ballet brand, that specializes in pointeshoes and premium dancewear. The brand offers designer’s collections, exclusively developed in collaboration with international ballet stars. Their unique and authentic pointe shoes have been worn by Anna Pavlova, Margot Fonteyn and many more prima Ballerina’s. Handmade Grishko is one…

KD NEW YORK is a premium knitwear brand, created by two dancers who believe in the marriage of beauty and comfort. The unique construction of the yarns, combined with intelligent designs, have been revolutionary in offering comfort and style. Ideal for your ballet wardrobe, you will find uncommonly thin top…

DellaLo’ is one of the most beautiful high-end ballet brands worldwide and one of our stylists favourites. Founded by a former ballerina, DellaLo’ stands out for handmade leotards and tailor-made dancewear.   Ballet Couture Lorella Ferraro is the founder of DellaLo’. She started dancing at the age of four and…